Our Vision
We believe everyone should look and feel confident for every occasion.
We believe a natural, flawless glow is worn all year round.
We believe only St.Tropez has the expertise & trust to deliver your personal glow.
Confidence in a bottle
At St.Tropez, we believe the way your favourite fake tan makes you feel is just as important as how that tan makes you look. Whether it’s a sunkissed glow or a deep, dark bronze, with St.Tropez self tan, we make sure that you set the tone – always.
Trusted glow since 1996
Multiple award winning and globally loved for over 30 years – that’s why we are the No.1# UK trusted self tanning brand.
Backed by science
We are committed to rigorous testing for our products, our range caters for all skin types and tones. From beginner to expert, from light result to extra dark result trust us to deliver your personal glow.
The Glow Experts
Trusted Since 1996
As the UK’s favourite and most trusted self tanning brand, we’re on a mission to get everyone glowing with confidence.
Glow with confidence
At St.Tropez, we believe the way your favourite fake tan makes you feel is just as important as how that tan makes you look. Whether it’s a sunkissed glow or a deep, dark bronze, with St.Tropez self tan, we make sure that you set the tone – always.
The History of St.Tropez
1990's
2000
2002
2010
2013
2015
2021
2025
2026
me thinking I’m a VS Angel after a fresh tan 🫦💅🏼
#victoriasecret #kyliejenner #vs #vsfashionshow #adrianalima
sorry can’t, it’s angel night 🎀
#victoriasecret #vsfashionshow #selftan #faketan
when self tan becomes ART 🎨✨🫦
#selftan #sttropeztan #faketan #expresstan
Jennifer’s body is your Halloween inspo 🖤 you’re welcome 🩸
#halloween #halloweeninspo #jennifersbody #halloweencostumes #grwm
POV: me rn calculating tan and hair wash day before plans 🤓
#beautymeme #relatable #justgirlthings #justgirls #faketan
how a fresh tan feels in my head 🧜♀️✨🌈
#faketan #selftan #sttropez #whimsymaxxing #whimsy
POV: this is how pale I feel without tanning 👻🫦
#winter #bellaswan #twilight #pale #faketan
snatched tan incoming 👀 save this for your next tan night 🤎
#selftan #sttropeztan #tanninghacks #beautyhacks
me rn 👀
#relatable #justgirlthings #beautymemes
it’s Friiidaayyyy 🫶🏽💅🏼
#friday #fridaymood
everything shower should count as cardio 😡
#faketan #selftan #justgirlthings #justgirls
GRWM but she’s a pumpkin 🎃
#skincareroutine #halloween #sttropeztan #pumpkinseason
the best hack for fake freckles 😍
#selftan #faketan #makeuphacks #beautyhacks
tan on 👀 Adam Sandler mode activated 😉
#selftan #spraytan #faketan #reltable #justgirl
Happy mean girls day 🤎
#meangirls #october3rd